Supercharged sales in a multi-billion dollar US industry

Showpo’s success story in Australian fashion is familiar to many industry veterans — founded from a garage in Balmain to a global powerhouse in under a decade.

While the online retail powerhouse founded by Jane Lu grew exponentially in local waters, gaining market share in the US yielded little return. How do you establish a market foothold in the highly competitive, $127 billion e-commerce fashion industry?

The objective was clear:

• Strengthen Showpo’s digital presence in the US
• Boost international sales in the US

And the strategy? A multi-layer approach to boost brand awareness and sales via upper and lower funnel activities in parallel — with a shift towards lifestyle-based content.

To bolster Showpo’s brand footprint in the US, Sparro leveraged the brand’s existing social profile and rebalanced spend to upper funnel activities across Facebook and Instagram.

Audience targeting was kept broad across key demographics and creatives shifted away from product and collection, to a focus on lifestyle values. We furthered this approach by adding user-generated content by US micro-influencers to maximise engagement and reach organically.

Within three months:

• Brand searches in US +122%
• New user sessions in US +107%
• Revenue in US +339% in 3 months