4X sales growth for an Aussie-made sun-care favourite

Overview

Made in Australia. Zinc-based. Dermatologist-loved. This sunscreen brand had everything going for it, except a paid search strategy that matched its potential. While known and trusted by families and professionals for its gentle, broad-spectrum formulas, their online store wasn’t seeing the traction it deserved.

That’s where we stepped in.

With summer around the corner and a growing market hungry for clean, mineral-based sun protection, our mission was clear: amplify visibility, boost purchases, and turn browsers into loyal customers.

Objectives

• Drive eCommerce sales for four flagship product lines: Sensitive, Baby, Sport, and Face Sunscreen
• Scale purchase volume without blowing out cost-per-acquisition
• Rebuild the account with a clearer structure and keyword strategy

Strategy

We reimagined their Google Ads account from the ground up. That meant separating high-intent from generic traffic, getting laser-focused with keyword match types, and creating bespoke Shopping campaigns for each product category.

On top of that, we infused the creative with what mattered most to sun-smart Aussie buyers: simplicity, safety, and skin sensitivity.

We paired data-led decisions with fresh messaging and got to work.

Tactics

• Campaign Restructure: Split by product category and funnel stage to optimise performance
• Keyword Expansion: Built out high-converting terms like “best baby sunscreen” and “zinc sunscreen for sensitive skin” while eliminating wasteful clicks
• Shopping Feed Optimisation: Polished product titles, prioritised imagery, and cleaned up the data feed to improve Google’s crawlability
• Retargeting Rollout: Brought back warm leads through smart audience layering and dynamic creative
• Ad Copy Refresh: Rewrote headlines and descriptions to reflect trust factors like “dermatologist recommended” and “paraben-free”

Results

From flat to flying, here’s what happened in just three months:

• Monthly sales skyrocketed from ~90 to 367
• Clicks jumped from 5.7K to 22.1K
• Impressions tripled from 404K to 1.2M
• Total purchases hit 19.5K, up from 4.38K
• Revenue more than doubled

And most importantly? Paid search is now their #1 driver of online revenue.