Generating qualified leads in the competitive U.S. wellness market

Overview

MD Nutritionals is a U.S.-based natural health company dedicated to creating science-backed supplements that support emotional wellness, mental clarity, and hormonal balance. With a saturated market full of noise and overpromising brands, they needed a strategy that would cut through—one that drove quality leads and built lasting credibility.

That’s where MicDrop Marketing came in.

Objectives

• Generate qualified leads through Meta Lead Ads
• Build brand awareness in the highly competitive wellness and supplement space
• Increase relevant traffic from U.S. audiences interested in natural health solutions

Strategy

We launched a Meta lead generation campaign laser-focused on relevance and quality. By targeting interest and behaviour-based segments aligned with wellness, hormone support, and emotional health, we were able to attract people genuinely looking for solutions.

The creative approach leaned into clean, trust-building visuals, clear credibility signals, and a strong call-to-action. Rather than chasing volume alone, we prioritised lead quality and optimised campaigns toward real conversions.

Tactics

• Meta Lead Forms: Instant, mobile-first forms designed for frictionless sign-ups
• Targeting: Interests in wellness, hormone health, and emotional support, layered with behavioural intent signals
• Creative Direction: Visually clean and brand-aligned ads using calming tones and language focused on trust and wellbeing
• Optimisation: Focused on conversion quality—not just cost—refining audiences and creative based on real engagement

Results

In the first 21 days of the campaign, we achieved:

• 136 qualified leads at a cost-efficient $2.82 CPL
• Over 10,000 impressions, increasing brand visibility in the U.S.
• 5,426 reach across high-intent, niche audiences
• Strong engagement in a competitive vertical
• A clear lift in brand credibility and interest from wellness-conscious consumers